Privacy & Safety
This privacy notice aims to give you information on how F&M collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service, or take part in a competition. This website is not intended for children. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
For legal purposes, including the EU General Data Protection Regulation (“GDPR”) F&M is the “data controller” of the personal information collected through this Site, by email or through F&M social media accounts.
How The Data Is Collected From You
We receive, collect and store any information you enter on our website or provide us in any other way. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. If you fail to provide personal data where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
How Is Your Data Collected
We use different methods to collect data from and about you including through:
1. Direct interactions. You may give us your Identity, Contact, Technical and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
(a) place an order through our site or social media pages;
(b) create an account on our website, utilise the Live Chat function on our website, email us, telephone us or contact us via social media;
(c) subscribe to our email newsletters;
(d) request marketing to be sent to you;
(e) make a telephone call to us and leave a message or request a call back;
(f) enter a competition, promotion or survey;
(g) react to marketing posts on our social media forums (including but not limited to our Facebook and Instagram pages); or
(h) give us some feedback.
3. Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
Technical Data, Profile Data, Usage Data, Marketing and Communication Data, and Aggregated Data from the following parties:
(a) analytics providers such as Google based outside the EU;
(b) advertising networks;
(c) search information providers;
(d) third party providers of technical, payment and delivery services;
(e) third party data brokers; and
(f) from publicly available sources.
We would not knowingly offer or sell our products to children under the age of 16 and would not knowingly collect personal information from them. If a parent or guardian is aware that a child’s personal information has been provided in error, please contact our customer service team immediately and we will remove the details from our database. We reserve the right to ask anyone we suspect to be under the age of 16 to provide details of their age.
How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
To fulfil the contract you enter into when you order goods from us.
to provide you with an account on our Site, if you choose to sign up for one.
to fulfil any order that you place with us.
to collect payment from you.
to provide you with a receipt, if you ask us to send this to you electronically.
To administer and monitor our Site, including to ensure that content is presented in the most effective manner for you and for your device.
To send you relevant marketing information providing you have given us consent to do so.
This will include marketing communications to inform you of special offers, promotions, new lines, sales, online advertising and general or personalised service related notices.
You have the option to unsubscribe from our e-mails through a link at the bottom of every e-mail we send to you. If you personally want to update the details that you have registered with us, or would like to amend your subscription preferences or unsubscribe altogether, you can do this by contacting us.
To provide you with ongoing customer assistance and technical support.
To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services
To comply with any applicable laws and regulations.
If you contact us and or our customer service team, we may keep a record of that correspondence. If you telephone us, we may keep a recording of that call for training and monitoring purposes.
How We Share Your Information
We share your information with our core service providers and third party platforms as required for our business to function; for example, fulfilling deliveries, fraud detection, credit risk reduction checks, IT systems support, and internal audits. We also use services offered by Google, Facebook, Instagram and other similar social media platforms to better tailor our marketing communications and for targeted advertising. As part of this process, some personal information, such as your e-mail address, is provided to the relevant third party, however for security purposes this data is “hashed” prior to being shared which means we do not disclose your e-mail but can still enable linking between your social media presence and our Site. We may share your personal data with the police or other companies and organisations assisting us in fraud prevention or investigation and credit risk reduction when permitted or required to by law, or when trying to protect against or prevent actual or potential fraud or unauthorised transactions, or investigating fraud that has already taken place.
How Long We Keep Your Information
We retain the information you provide for the following periods:
for as long as you subscribe to receive marketing information.
for as long as your account is being used and for a period of two years after the date you ceased to use your account, after which period we will anonymise the personal information on file by deleting the personal information. If you decide to order again from us after this period this will be treated as a new account and your transaction history will not be available.
How We Store Your Information
Our website is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.
All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
Where we have given you a password (or where you have chosen one) to access certain parts of this Site, you are responsible for keeping this password confidential. We ask that you do not share a password with anyone.
If you are sharing a computer with someone else or are using a computer in a public place please remember to log off after your visit and close your browser.
Your Personal Information
You have the right to access your personal data (to ask us what information we hold about you).
You have the right to ask for your data to be deleted or corrected.
You have the right to ask us to stop processing your data.
You have the right to stop receiving marketing from us.
You can contact us at
How We Communicate With You
We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.
Changes To This Policy
We may change this Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Policy, and if the changes are significant, we may provide you with additional notice such as adding a statement to the homepage of the Site or sending you an e-mail with the update.
Please check this Policy regularly to stay informed.
If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.